Pallets made interesting
Paletino is a pallet manufacturer, providing variable size pallets to support logistics processes. Paletino contacted us to obtain a high quality logo to convey trustworthiness, cost efficiency, and work wonders in the Romanian market
Client
Paletino
Industry
Manufacturing
Year
2024
The challenge
The primary challenge faced by the team was the extremely tight timeframe of just 2 days to develop a comprehensive brand identity for Paletino, a pallet manufacturing company.
The new branding needed to effectively represent the company and its values, while also positioning it for success in the competitive market over the next 3-5 years.
Given the limited time available, the team had to quickly gather and analyze key information about Paletino, its target audience, and the pallet industry as a whole. This meant condensing the typical research and strategy phases of the branding process into a much shorter period, leaving less time for exploration and refinement of design concepts.
The challenge was to make informed decisions based on the available data and insights, and to create a strong, memorable visual identity that would resonate with Paletino’s customers and support the company’s long-term growth objectives, and to educate ourselves on the market in hours, not days.
The approach
The team tackled the challenge of creating Paletino’s brand identity within the tight 2-day timeframe by employing a systematic, data-driven approach.
We began by conducting an automatic brand analysis using scrapers and AI LLMs, which provided valuable insights into the pallet manufacturing industry, competitor branding, and target audience preferences.
These insights formed the strategic foundation for the subsequent design process and idea generation.
Next, we utilized our tree-of-thought method to generate a wide range of creative logo concepts, exploring various design directions, styles, and visual elements that aligned with Paletino’s brand strategy and the insights gained from the automatic brand analysis.
We then leveraged AI-powered logo generation tools we refined for creating high-quality logos to quickly create 100 unique, high-quality logo options based on the most promising concepts.
Our client decided on the optimal one for his brand, and we manually refined it, introducing copyright while keeping the logo unique and high quality, while costs remained low. Research to end result, the process took less than 24 hours.
Client feedback on the design
Hear what the client says about the result.
Well, what can I say, it’s spot on, spot on. It’s for all tastes, I had a lot to choose from, and it was super fast too (translated from Romanian)
Rosu Nicusor
Managing Director @ Paletino
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