Mythical Press Brand
Ragnarok Media is an independent press publisher in Romania, providing services in digital marketing, advertising, as well as running several news platforms.
Client
Ragnarok Media
Industry
Press
Year
2024
The challenge
Running a press and digital marketing company is significantly more competitive as time goes on.
With more and more contenders innovating in the field, combining AI with human publishing, or finding better ways to curate information to write informative, high quality articles, a press platform needs to stand out.
We were contacted by Ragnarok Media, as part of our testing of our AI logo design algorithm, to help provide some logo iterations for them.
The approach
Usually, brand research and logo design is a time intensive task that requires significant effort and is hard to do automatically.
With our tooling automatically querying for the macroeconomical variables affecting a specific field, as well as analysing successful brands in other regions, we manage to automate creating a good brand, in hours, not weeks.
We automatically generated 50 concepts using our tree-of-thought AI tooling, and proceeded to render the designs.
We’ve curated several of the logo designs and provided them to the client. The best one, a symbolic reunion between Yggdrasil (a tree signifying renewal, life and related with the “three of knowledge” concept), in an antler shape to make the norse aspect more evident.
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